Dr. Jon Finn, BA (hons), MSc, PhD.

Jon Finn is the founder and Chief Executive Officer of Tougher Minds.

Dr. Jon Finn is the founder and Managing Director of Tougher Minds.

He has proven expertise in developing high-performing people and is recognised by his peers for his success in this area. He created the Tougher Minds consultancy, which uses the latest understanding from neuroscience, to work with business, schools, universities and sport. Based on his PhD work, Jon has developed Tougher Minds programmes to help individuals and teams to build better health, happiness and performance habits.

Tougher Minds has accumulated many accolades in recent years, including the Independent School Association’s education initiative of the year award. The consultancy has also advised the Department of Education, and think-tank DEMOS on developing resilience in young people. It is often featured in national newspapers including The Sunday Times and Sunday Telegraph, because of the innovative nature and impact of its work.

Via his background in sports psychology, Jon has worked with clients including the Professional Golfers’ Association and the England Rugby League team. He has also published both peer-reviewed papers and popular books within the area of performance psychology.

Jon graduated from the University of Northampton with a BA in Sports and Health Studies and completed an MSc in Sports Psychology at Manchester Metropolitan University. He completed his PhD at Leeds Beckett University and is a Visiting Research Fellow in the University’s Carnegie Faculty. Below is a sample of the breadth of Tough Minds client base:

  • The Professional Golfers’ Association
  • Rugby League Super League Head Coaches
  • Deloitte
  • Teach First
  • University of Sydney
  • Premier League Football Managers
  • The Rugby Football League
  • The Scottish Golf Union
  •  The Welsh Golf Union
  • Yorkshire County Cricket Club
  • European Tour Golfers
  • Sky Sports
  • England Athletics
  • GB Equestrian Teams
  • The Haberdashers’ Livery Company of the City of London
  • University of Leeds
  • HSBC
  • John Deere Financial