Our Story

Over 20 years in the making...

About Tougher Minds

Dr. Jon Finn founded the award-winning Tougher Minds consultancy. He has three psychology-related degrees, including a PhD and has worked in performance psychology, resilience, and leadership science for over 20 years.

Tougher Minds uses cutting-edge insights from psychology, behavioral science, neuroscience, and world champions to help organizations develop “Habit Mechanics” and “Chief Habit Mechanics”—resilient people, outstanding leaders, and world-class teams.

Having trained and coached over 10,000 people, Dr. Finn, and his colleagues, work with global businesses, high-growth startups, individuals, elite athletes, coaches and teams, leading educational institutes, families, the UK government, and think tanks.

Tougher Minds Origin Story – explained by founder (Dr. Finn)
Extract from our best-selling book ‘The Habit Mechanic’

As featured in:

A range of our clients: