About Tougher Minds®
Award-winning and world-leading next-generation performance psychology and coach training company.
We are the creators and global leaders of Human–AI Performance Psychology — a pioneering new discipline founded by Dr. Jon Finn to help people thrive cognitively, emotionally, and operationally in AI-augmented environments.
Our proprietary, science-based Habit Mechanic® System is the foundation of the world’s only comprehensive ‘Integrated Brain-Based Behaviour Change’ solution — now enhanced by our AI-Edge® Framework to help leaders, teams, and coaches unlock elite performance in the AI era.
Dr. Jon Finn founded the award-winning Tougher Minds consultancy. He has three psychology-related degrees, including a PhD, and has worked in performance psychology, resilience, and leadership science for over 25 years.
Tougher Minds® combines cutting-edge insights from neuroscience, behavioural science, and performance psychology with real-world application to help organisations develop resilient people, adaptive teams, and AI-era-ready leaders.
Having trained and coached over 20,000 people globally, Dr. Finn and his colleagues work with major businesses, high-growth startups, elite athletes, coaches, schools, families, government agencies, and think tanks.
We are currently training the world’s first Certified Human–AI Performance Psychology Coaches — empowering a new generation of professionals to lead in the age of AI.
Tougher Minds® Origin Story – explained by founder (Dr. Finn)
Extract from our best-selling book ‘The Habit Mechanic’
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