Meet the team

Tougher Minds helps individuals, leaders, teams and organisations to build habits that enable them to fulfil their potential.

Dr. Jon Finn, Founder & MD
BA (Hons), MSc, PhD.

Dr. Jon Finn has worked in the fields of well-being, performance psychology and Transformational Leadership for nearly 20 years. He founded the award-winning Tougher Minds consultancy. They use the latest insights from neuroscience, behavioural science and psychology to create and deliver simple and practical products and programmes that empower individuals, leaders, teams and organisations to build better habits for fulfilled potential in a challenging world.

He completed his PhD at Carnegie School of Sport (Leeds Beckett University) investigating the role of emotional regulation in the challenging transitions of some of Britain’s most high-performing athletes. He has worked extensively in elite sport, particularly in professional football, rugby union, rugby league, cricket and golf. Much of his current work is helping individuals, teams and managers in the City of London, and the USA thrive in the challenging modern work and societal context.

Dr. Finn has worked extensively in the highest levels of elite sport, advised the Government, had his work featured in The Sunday Times, The Sunday Telegraph and People Management. He has published peer-reviewed papers and sport psychology books, and written a regular column in the Yorkshire Post business section.

More recently Dr. Finn created the Me Power Academy to make Tougher Minds programmes more accessible to teachers, schools, parents, teenagers and children.