Meet the team

Tougher Minds was founded by Dr. Jon Finn, and has been developed over the past ten years by the Tougher Minds team. The consultancy works with business, universities, schools and sport.

Dr. Jon Finn, Director
BA (Hons), MSc, PhD.

Dr. Jon Finn is the founder and Managing Director of Tougher Minds. He is passionate about making complex science simple, so that Tougher Minds’ clients can use these insights to be their best and help others to be at their best.

Jon has been working in the field of performance psychology and behaviour change for over 18 years. He completed his PhD at Leeds Beckett University investigating the role of emotional regulation in the challenging transitions of some of Britain’s most high-performing athletes. He has worked extensively in elite sport, particularly in professional football, rugby union, rugby league, cricket and golf. Much of his current work is helping individuals, teams and managers in the City of London, and the US flourish in the challenging modern work and societal context.

Jon has published peer-reviewed papers and popular books within the area of performance psychology.

Jon graduated from the University of Northampton with a BA (Hons) in Sports and Health Studies and completed an MSc in Sports Psychology at Manchester Metropolitan University. He completed his PhD at Leeds Beckett University and is also Visiting Research Fellow in the University’s Carnegie Faculty. Below is a sample of the breadth of Jon’s and Tougher Minds’ client base:


— Janus Henderson Investors

— Aon

— The Professional Golfers’ Association

— Premier League Football Managers


— John Deere Financial

— Deloitte

— Teach First

— England Rugby League team

— The Rugby Football League

— The Scottish Golf Union

— The Welsh Golf Union

— Yorkshire County Cricket Club

— European Tour Golfers

— Sky Sports

— England Athletics

— GB Equestrian Teams

— The Haberdashers’ Livery Company of the City of London

— University of Leeds

— Rugby League Super League Head Coaches