Meet the team

Tougher Minds was founded by Dr. Jon Finn, and has been developed over the past ten years by the Tougher Minds team. The consultancy works with business, universities, schools and sport.

Professor Jim McKenna, Consultant

Jim is Professor of Physical Activity and Health at Leeds Beckett University and is recognised as an expert in behaviour change.

He has worked with Jon Finn to develop the Tougher Minds consultancy, using his extensive experience to give input into the training programmes and related activities.

Jim has over 30 years of experience in Higher Education during which he has worked in roles focussed on sports delivery, coach education, academic teaching and research leadership. He has published over 100 peer-reviewed papers in a variety of areas. His current work relates to delivering funded research projects and supporting both Ph.D. students and academic staff to achieve their aspirations.

Jim is in demand as a speaker and is recognised for his ability to make scientific issues accessible to all.

He has won many awards for teaching and research excellence and has also coached at elite level in sport, working at both Gloucester and Bristol rugby union clubs.