Use Secrets from the New Science of Leadership to Build High-performance Cultures and Outstanding Teams…
Train to be a CERTIFIED ‘Chief Habit Mechanic’ via our one-to-one Leadership coaching programme with Dr. Jon Finn



How can it help you become an outstanding leader?
It’ll help you improve your team’s performance by:
- Using Leadership Science to improve your team’s performance in under five-minutes
- Starting to building better Leadership habits in four simple steps
- Quickly persuading your team to want to become Habit Mechanics, so everyone fulfils their potential
- Spotting outdated and ineffective Leadership methods
Scroll down or contact us to learn more about our Leadership Training.
Certified ‘Chief Habit Mechanics’ Feedback
Becoming a Habit Mechanic is life changing
Hi, my name is Dr. Jon Finn (Tougher Minds Founder). I have three psychology-related degrees, including a PhD, and (along with my colleagues) have been developing our award-winning Leadership Training for over 20 years.
Here is what we have learned. If you want to be an outstanding leader, the biggest problem you face is that most leadership training is outdated and ineffective in the challenging new hybrid workplace. Why? It’s NOT rooted in cutting-edge science about how leaders’ brains ACTUALLY work, or what ACTUALLY stops you from becoming an outstanding leader in the VUCA (volatile, uncertain, complex, and ambiguous) world.
The solution? ‘Chief Habit Mechanic’ one-to-one Leadership coaching programme. This NEW, uniquely powerful approach draws on proven insights from cutting-edge neuroscience, behavioral science, leadership science, psychology, and world-class leaders. Working one-to-one with me (Dr. Jon Finn) you will learn how to quickly develop better habits for resilience, performance, and leadership by using Tougher Minds award-winning “Habit Mechanic” and “Chief Habit Mechanic” tools, proven to change lives, and used by more than 10,000 people.
I will bespoke the certified ‘Chief Habit Mechanic’ one-to-one Leadership coaching programme for you. It will be specifically designed to help you develop the leadership skills, and solve the leadership problems, that will take your leadership to the next level.
To learn more about our unique approach to developing outstanding leaders check out our our best-selling book ‘The Habit Mechanic – Fine-Tune Your Brain and Supercharge How You Live, Work, and Lead’.
NEXT STEP?
Book a call for a FREE consultation.
1) We will discuss your leadership goals and begin designing your programme
2) We will work together to help you fullfil your leadership potential
Want to learn more about our approach to developing leaders?
Get chapter 29 of the ‘The Habit Mechanic’ for FREE: Learn the Four Core Skills That Will Make You A WORLD-CLASS Leader
Learn the Four Core Skills That Will Make You A WORLD-CLASS Leader
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Phil Holmes (business owner & former pro rugby player).
John Readman (Modo 25 Founder & CEO).
Abi Liddle (Chief Operations Officer).
Jonny Hewlett (Lead Officer, Global venture capital company).
A range of our clients:

As featured in:

Watch the workshop to learn how…
I personally coach and guide forward-thinking leaders through the ‘Chief Habit Mechanic’ Leadership Certificate. If you want to learn more please watch the workshop. I have also provided some details about what is included in the Leadership Certificate below. If you have any questions please get in touch. I’m happy to help.
A Chief Habit Mechanic:
- Clearly understands the challenges presented by the VUCA world and how to overcome them.
- Is equipped with the tools to continually improve themselves as an Outstanding Leader.
- Has the tools to continually improve others.
- Understands and uses secrets from the new science that underpins what great leaders do to create powerful teams.
- Can analyse their own behaviour (using our proprietary Team Power® Leadership self-knowledge and habit tests) and reflect on their leadership strengths and weaknesses.
- Can build new Team Power® Leadership habits and build truly high-performing teams.
- Can use behavioural science to create high-performing cultures.
Certification overview:
- Includes six one-to-one coaching sessions (one hour duration) with myself (Dr. Jon Finn, Tougher Minds Founder & Chief Habit Mechanic course creator) via video conferencing or in-person.
- Start with an onboarding session to ensure the program delivers your objectives precisely.
- Complete the training over a bespoke period of time that works best for you.
- A popular time-frame to complete the training is over 20 weeks. This is a commitment of 1 hour per week (plus 5 minutes daily reflection)
- You will learn scientific secrets to build more helpful habits for life and work.
- You will gain life-long access to indispensable easy to use online tools for resilience, wellbeing, personal performance, leadership development and team performance via the Me Power® and Team Power® training programs.
- Comprehensive exit interview to confirm your Chief Habit Mechanic skills and become certified.
I will help you to build better leadership habits by guiding you through our unique, simple Tougher Minds three-step coaching cycle:
1. I will help you learn (more about) how your brain works. Use our proprietary Team Power® Leadership self-knowledge tools to analyse your current leadership habits and identify the unhelpful thinking and behaviours that are stopping you and your team thriving.
2. Use Tougher Minds® award-winning insights to learn the knowledge and skills that will allow you to build your new resilience, performance and leadership habits so that you can empower your team to succeed.
3. Build new helpful leadership habits, using our proprietary insights and tools. Including our S.W.A.P.® Cycle, T.R.A.I.T.® Habit model, 9 Action Factors system and Performance Planner.
I will also show you how to implement our proprietary five stage Team Power® model.
Climbing a mountain is a great metaphor to help leaders understand how to create a powerful, effective and well-functioning team. Based on my research and work, there are five stages that high-performing, successful teams must go through to reach the top and achieve their collective goals.
Here is an overview of the five stages, starting from the bottom of the mountain:
Stage 1 – Me Power® Conditioning: everyone deliberately choosing to work towards being at their best.
Stage 2 – Community Base Camp: creating big goals, a strategy and deciding your priorities.
Stage 3 – Group Climbing Support: creating daily habits that make achieving your collective goals easier.
Stage 4 – Campfire Discussion: coaching people and helping them to grow, improve and deliver results.
Stage 5 – Group Climbing Review: planning to collectively step-back, reflect and adjust priorities accordingly – helping the team achieve its goals.
Why do people do what they do?
Providing effective answers to the above questions is not easy. Most efforts to create change are unsuccessful.
To help leaders achieve successful and sustainable change for themselves and their teams, I have created the Tougher Minds proprietary 9 Action Factors model. There are more than 200 rules that underpin the model. They make it easier for leaders to activate all 9 Action Factors. This means I can help leaders to create the desired changes in their peoples’ behaviour and achieve organisational goals.
Here is an overview of the 9 core areas I help my clients to activate: 1) Mindset; 2) Habit Factor; 3) Brain State Optimisation; 4) Personal Motivation; 5) Personal Knowledge and Skills; 6) Community Knowledge and Skills; 7) Social Influence; 8) Rewards and Penalties; 9) Environmental and Digital External Triggers.
- Use the Daily, Weekly and Monthly planning and reflection tools.
- Learn how to create Daily T.E.A.® (Tiny Empowering Action) Plans (2 mins per day) and Weekly and Monthly 3:1s.
- Connect to and learn from other people who are also working towards fulfilling their potential.
- Free Community Forum access for 12 months.
- Learn why motivating yourself can be difficult, why you can get better at anything, the importance of setting goals and how to make motivation easy by building your own F.A.M.® Story.
- Access the 'F.A.M.® Story' planning tool to quickly improve your Motivation.
- Learn how your habits work, how to effectively analyse your own helpful and unhelpful habits and how to develop new helpful habits - including vital ‘progress’ habits.
- Access the ‘A.P.E.® Habits Reflection & It Would be Helpful if…’ self-assessment tools.
- Learn simple and practical steps to build sustainable new habits that make it easier to be your best, and about our proprietary ‘Nine Action Factors’ model for helpful behaviour change.
- Access the ‘How your A.P.E. Brain® hinders change’ self-assessment tool and ‘Habit Building Plan’ planning tool.
- Learn why improved diet, exercise & sleep (D.E.S.®) habits are the foundations of health, happiness and fulfilled potential, how you can improve your D.E.S.® habits in gradual, manageable steps, and how to harness the power of planning for helpful personal change.
- Access the 'Seven Day Diet, Exercise and Sleep S.W.A.P.®' planning tool.
- Learn about the concept of mental Activation and why it helps us improve wellbeing and performance.
- Also learn about the value & benefit of managing your breathing, and how to manage your Activation in different work & life situations.
- Access the 'Optimal Activation® Review' self-assessment tool, and the Guide to Managing Activation.
- Learn how to successfully manage stress, so you spend more time focusing on helpful things.
- Also learn simple BUT powerful skills for stress management and helpful thinking, and how to turn these skills into helpful habits.
- Access the Seven Day 'The Big Finish' stress management tool.
- Learn simple & practical skills to improve confidence for every area of life and work.
- Also learn how to use our proprietary K.O.S.Y.® confidence building model which helps you use your environment and personal relationships to boost confidence, and how to develop confidence building habits.
- Access the ‘Confidence Profile’ self-assessment tool.
-Learn simple and practical techniques to improve performance under pressure in any area of life or work.
- Also learn how global sporting champions perform under pressure, and how creating routines help you deal with pressure.
- Access the ‘Performance H.A.C. Plan™’ performing under pressure tool.
- Learn how to get more done in less time, be mentally sharp to boost creativity and innovation.
- Also learn how to concentrate, optimise any 24-hour period and harness your Will Power for persistence and productivity.
- Access the 'Will Power Story' planning tool and the 'Will Power Boosters and Strengths' tactics.
- Learn the scientific principles behind effective learning.
- Also learn simple and practical techniques to do more high-quality focused practice and learning, and develop new habits to improve your creativity, innovation and performance.
- Access the ‘Learning Strengths Plan™’ self-assessment tool.
- Do as little as 2 minutes each day.
Week | Content (via online training and 1:1 Coaching) | Time commitment |
1 | Onboarding and Planning
– Onboarding onto the platform – 1:1 Coaching session – Set goals |
Approximately 1hr 30mins of deliberate learning per week and 5mins of planning and reflection per day |
2 | The Foundations
– Intro course – Learn about the Lighthouse Brain model, our Planning and Reflection Tools and how to get the most out of MePower-TeamPower® – Tougher Minds Foundation course – Learn how your brain works, and how to begin building better health, happiness, performance and leadership habits. |
Approximately 1hr of deliberate learning per week and 5mins of planning and reflection per day |
Me Power® Program – The training is mainly delivered via specially prepared Masterclasses which you can listen to on your phone on the go, just like you listen to a podcast. |
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3 | Well-being and Performance Habits
– ‘Well-being and Performance Habits – the root cause of happiness and success in work and life’ Masterclass |
Approximately 1hr 30mins of deliberate learning per week and 5mins of planning and reflection per day |
4 | Motivation
– ‘Learn how to boost motivation and personal drive for happiness and success’ Masterclass – F.A.M.® Story Planning Tool – quickly improve your Motivation |
Approximately 1hr of deliberate learning per week and 5mins of planning and reflection per day |
5 | Reflection and planning
– 1:1 Coaching session
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Approximately 1hr of deliberate learning per week and 5mins of planning and reflection per day |
6 | How Habits work and Habit analysis
– ‘How habits work’ Masterclass – ‘A.P.E.® Habits Reflection and It Would be Helpful if…’ self-assessment tools – ‘How to build more helpful habits’ Masterclass |
Approximately 1hr of deliberate learning per week and 5mins of planning and reflection per day |
7 | Improving Sleep, Diet and Exercise
– ‘How to build better diet, exercise and sleep habits’ Masterclass – ‘Seven Day Diet, Exercise and Sleep S.W.A.P.®‘ planning tool – ‘How to sustain good diet, exercise and sleep habits’ Masterclass – ‘How your A.P.E. Brain® hinders change’ self-assessment tool – ‘Habit Building Plan’ planning tool |
Approximately 1hr 15mins of deliberate learning per week and 5mins of planning and reflection per day |
8 | Activation
– ‘Understanding your ideal Activation® levels’ Masterclass – A Guide to using the ‘Optimal Activation®Review’ self-assessment tool |
Approximately 1hr of deliberate learning per week and 5mins of planning and reflection per day |
9 | Reflection and planning
– 1:1 Coaching session |
Approximately 1hr of deliberate learning per week and 5mins of planning and reflection per day |
10 | Stress Management
– ‘Stress Management and Helpful Thinking Habits’ Masterclass – Seven Day ‘The Big Finish’ – stress management tool |
Approximately 1hr 15mins of deliberate learning per week and 5mins of planning and reflection per day |
11 | Confidence
– ‘Robust Confidence Habits’ Masterclass – ‘Confidence Profile’ self-assessment tool |
Approximately 1hr of deliberate learning per week and 5mins of planning and reflection per day |
12 | Pressure
– ‘Performing under pressure Habits’ Masterclass – ‘Performance H.A.C. Plan™’ – performing under pressure tool |
Approximately 1hr of deliberate learning per week and 5mins of planning and reflection per day |
13 | Reflection and planning
– 1:1 Coaching session |
Approximately 1hr of deliberate learning per week and 5mins of planning and reflection per day |
14 | Productivity
– ‘Productivity boosting Habits’ Masterclass – Will Power Story planning tool – Will Power Boosters and Strengths tactics |
Approximately 1hr of deliberate learning per week and 5mins of planning and reflection per day |
15 | Optimising Learning
– ‘Learning to Learn’ Masterclass – ‘Learning Strengths Plan™’ self-assessment tool |
Approximately 1hr of deliberate learning per week and 5mins of planning and reflection per day |
Team Power® program – The training is mainly delivered via Audio Masterclasses which you can listen to on your phone on the go, just like you listen to a podcast. |
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16 | Team Power Leadership and The Role Model
– ‘Team Power® Leadership’ Masterclass – ‘The Role Model’ Masterclass – ‘The Role Model’ self-assessment tool |
Approximately 1hr of deliberate learning per week and 5mins of planning and reflection per day |
17 | Reflection and planning
– 1:1 Coaching session |
Approximately 1hr of deliberate learning per week and 5mins of planning and reflection per day |
18 | The S.W.A.P.® Coach and The Cultural Architect
– ‘The S.W.A.P.® Coach’ Masterclass – ‘The S.W.A.P.® Coach’ self-assessment tool – ‘The Cultural Architect’ Masterclass – ‘The Cultural Architect’ self-assessment tool |
Approximately 1hr of deliberate learning per week and 5mins of planning and reflection per day |
19 | The Action Communicator and planning your new leadership habits
– ‘The Action Communicator’ Masterclass – ‘The Action Communicator’ self-assessment tool – ‘New Team Power Leadership Habits’ Masterclass – ‘Team Power Leadership Builder™’ self-assessment tool Team Power Reflection – ‘New Team Power® Habits’ Masterclass – ‘Team Power Builder™’ team-assessment tool |
Approximately 1hr of deliberate learning per week and 5mins of planning and reflection per day |
20 | Final Reflection and planning
– 1:1 Coaching session and Chief Habit Mechanic assessment interview |
Approximately 2hrs of deliberate learning per week and 5mins of planning and reflection per day |
Total | Approximately 30 hours |
A quick overview
What’s included?
1. Six one-to-one coaching sessions (one hour duration) with Dr. Jon Finn (Tougher Minds Founder & Chief Habit Mechanic course creator) – VALUE = £7,200.
2. Dr Finn guiding you through the Me Power® and Team Power® Leadership training programs – VALUE = £12,000.
Total value = £19,200
CURRENT PRICE = £3999 (plus VAT) – limited time only