How your brain works

Why it stops you fulfilling your potential


Take this test.
Can you read the following sentence?

To make sense of words it deosn’t mttaer in what order the ltteers in a wrod are, the olny ipmoetnt tihng is taht the frist and lsat ltteer are in the rghit pclae.



What just happened?

Science shows that at least 98% of our behaviour is unconscious or mindless. This means for every 50 things your brain is doing you are only conscious of one. What you’re doing right now (i.e. reading) is likely to be a habit.


  • everyday skills

  • moving

  • breathing

  • thinking

  • Example Habits

  • talking & listening

  • writing

  • reading

  • making decisions


  • BUT, there is a problem...

    …our A.P.E. Brain makes it difficult to be healthy, happy and at our best in the 21st Century. We are designed to survive.


    This SURVIVAL instinct means we can develop many unhelpful habits.The more we practice these, the more unhelpful they become.

  • Give in to temptation

  • worry

  • give up

  • getting stressed

  • Example Unhelpful Habits

  • procrastination

  • jump to conclusions

  • beating yourself up



  • Disengaged people & teams
    Presenteeism

    High levels of stress

    Mental health challenges
    These unhelpful habits are the biggest barrier to individuals, leaders, teams and businesses fulfilling their potential.

    People feeling burned out & unwell
    Reduced innovation & creativity

    Modern leadership challenges

    Poor morale




    These unhelpful habits are the biggest barrier to individuals, leaders, teams and businesses fulfilling their potential.

    Disengaged people & teams

    Presenteeism

    High levels of stress

    Mental health challenges

    People feeling burned out & unwell
    Reduced innovation & creativity

    Modern leadership challenges

    Poor morale


    THE SOLUTION?
    1. We help people, leaders, teams and businesses to understand their habits… helpful and unhelpful.

    2. We teach them how to build
    new helpful habits – individually and collectively. Decades of research and applied practice show this improves well-being, performance, leadership and organisational success.

    Want to learn more about your unhelpful and helpful habits?
    Take the A.P.E. Test