Aug 7th CHMC webinar script

Dr Jon Finn: 0:15
Hello Habit Mechanics, dr John Finn here. I hope you’re having a fantastic week so far. In this podcast, we’ve got a special treat for you. So yesterday we ran a live webinar titled Unlock Human Potential and Become a World Class Coach in 40 Hours coach in 40 hours using a science-based three-step framework, all without doing a traditional coaching qualification. So what’s going to follow is the audio from that webinar so you can listen along if you’re going for a walk or doing something else.
Dr Jon Finn: 1:01
There’s a link beneath the podcast which takes you to the actual video recording of the webinar in case you want to watch it.
Dr Jon Finn: 1:12
But also on that same page there is a test that you can take. So I mentioned the habit mechanic test test and I taught you through how to complete that during the webinar. So if you’re just interested in helping yourself to do better, this will be really beneficial for you, because we’re going to talk through the approach that we use, that our coaches use, to help people just like you to build new super habits. If you want to set up your own coaching business so you can earn over $120,000 a year, then this is going to be a great listen for you. If you already have a coaching business and you want to grow it by using an approach that will have more impact on your clients, and also you want some sales and marketing support, then listen, because we’ll show you how we do all those things. If you’re a business owner or you work in hr or you’re a senior leader in a business and you want to help your people, make it easy for your people to be at their best, and this will be really interesting for you as well.
Dr Jon Finn: 2:29
So listen along as I said when you when you um hear me mention taking the habit mechanic test, if you press the link below this podcast, it will take you to a page on the tougher minds website where you’ll see a video of the live webinar, but you will also see a button that allows you to take the test so that you can start to analyse your what we call brain state management. This is only going to be available for a limited period of time before we take it down again, so I would really encourage you to listen as quickly as you can before it gets taken down. So here is the webinar. Thank you so much for giving me some of your precious time this afternoon, or this morning, depending on where you are in the world, or even this evening I’m in the uk, so it’s currently to just after 2 30 pm in the afternoon for me. I’m, first of all, really want to make sure that I give you some value, so I’m interested to know why you’re here. So if you could just if you could pop in the Q&A why have you come today? And it might be one of these things because you’re interested in starting your own coaching business, because you’re interested in improving the results you get for your clients. So you might already have a coaching business or a consultancy business and you’re interested in getting better results. You might work in an organisation, you might be in learning and development or HR, or you might be a business owner and you might be interested in learning how to get better at helping your colleagues or your employees so that they can be at their best more often, or it might just be something else. So I’m really interested if you could pop into the Q&A and then I can get a better sense of what people want to get out of this session so that I can take it in the best possible direction. So we’ve got some people coming up. There’s no end point on the learning road. All of the above. Linda, fantastic. So Ben’s just here. He’s just interested in learning. That’s fantastic to hear. Linda’s interested in all these areas, always looking for ways of helping my coaching clients more effectively. And my colleagues Fantastic. Ken, personal interest about coaching. Marco, interested in having perhaps a better overview of having mechanic tools. I was just beginning my study of said tools, considering the possibility of incorporating some of the tools into my communication with my family and clients. So family element there as well, which is great. Chris, I’m a running coach and I want to develop my skills Fantastic. So all about behaviour change. Danielle, starting a coaching business Fantastic.
Dr Jon Finn: 5:45
So I’m going to be bearing these things in mind as we go through. I’ve got Trevor, who wants to add to the portfolio of services that he currently offers. That he currently offers. So there is a great need for more people in our world that are really good at helping themselves and others to be healthy, happy and at our best. I’m going to show exactly why that is the case as we go through. But I really appreciate the engagement there and, um, as I said, I’m gonna make this session as interactive as I can, so I’m going to be asking for more feedback. If you have any questions or thoughts, do pop those into the q a and I will be checking that periodically. Um, and get ready for the little quizzes and exercises that are going to be coming up. So this is the title of the session.
Dr Jon Finn: 6:46
Really, everything we talk about today is about unlocking human potential, and that feels like quite a familiar term, but I think, with our new understanding of just how automatic human brains and behaviours are, that we need to think about this differently. So if we actually want to unlock human potential, we’ve got to help people to unlock their super habits and destroy their destructive habits. And we’re going to think about how we can do this through the lens of being a coach and I’m going to show you our three-step framework that we use to help people to change their behavior. And I’m going to show you how you can learn how to do that in 40 hours, because you’ve already got so many skills that you’ve been developing all your life that you can plug in to the system we’ve created over the last 20 or so years. And I say you can do all of this without doing a traditional coaching qualification because, as we’ll see, traditional coaching qualifications as well, intended as they are, they are not necessarily helping people to unlock their potential because of the theoretical models that they’re based on, so that we’re going to get into all of this.
Dr Jon Finn: 8:12
So, if you haven’t met me before, just a quick introduction to myself. My name is Dr John Finn. I’ve worked in the fields of resilience, leadership, performance, psychology for nearly 25 years now. I’ve done three degrees in this area, including a PhD. I’ve personally worked with over 10,000 people, and myself and my team have worked with over 20,000 people. We have enormous sets of data to tell us what works and what doesn’t work, and we use that data to inform how we help other people, whether we’re helping people to become coaches or helping people to help themselves. There’s a really good overview of that work in the Habit Mechanic book, which is a best-selling book already published in four languages. You may also be familiar with the habit mechanic university app, which is a an accompaniment to the to the book.
Dr Jon Finn: 9:08
So these are the types of people that we’re working with on a daily basis.
Dr Jon Finn: 9:13
My background, and many of my colleagues, is sports psychology. That’s where we started our careers. Then we went into education, both um, secondary school education, university, and then very specific training institutes like the pga, for example, and then we went to work in the corporate world. So over the last 20 plus years or so, we’ve spanned all these contexts and we still work across all these contexts. But there’s a common factor for all these people is that it’s harder than ever for them to be at their best, and we’re seeing that get more difficult almost on a daily basis, and if you’re in the UK at the moment, you’ve seen some of the really challenging things that are going on and life is difficult, and what all this means is it’s just getting harder and harder for us to get our brains working well. So when our brains are working well, we’ve got all our neurons fired up, life’s easier, we’ve got the right neurotransmitters in there, we’re sleeping well, we’re eating properly, we’re exercising properly, we’re managing stress really well.
Dr Jon Finn: 10:18
That allows us to be focused and productive, but it’s harder than ever to get our brains working well, to get the right neurotransmitters in there, to sleep well, to eat properly, to manage stress well, et cetera. It just makes life more difficult, and the consequence of your brain, or people’s brains, not functioning well isn’t just a short-term consequence. We can now see clear correlations between poor short-term brain function and increased chances of getting diseases like dementia, cancer etc. And what I’m seeing is that it’s just becoming easier to make this tangible for people to develop these types of unhelpful and destructive habits, and we don’t traditionally think about these things as habits, but they absolutely are. So beating ourselves up is a habit, procrastination is a habit, worrying is a habit, getting stressed is a habit and, like any other habit, the more we practice these things, the better we get at them, because our brain is made up of about 100 billion neurons and those neurons are like plasticine and they are changing all the time in accordance with what we practice, what we not just physically do, but what we think about doing. And beating yourself up and getting stressed. You’re growing more neurobiological connections in your brain for doing those things, so you get better at them because it’s easier for your brain to do it. So that’s what’s going on, and I think a really simple way to think about this is that every 24-hour period is a bit like a barcode where we can be thinking and doing things that are either helping us to be at our best they’re the blue lines or that are getting in the way of us being at our best they’re the red lines. So this includes sleep, and good quality sleep and poor quality sleep. So for all of us, we have some blue lines in every 24-hour period. That might be good quality sleep. It might be managing stress well. It might be exercising appropriately. It might be eating well. It might be being able to be focused and productive. It might be being able to be a great leader. Equally, I think we can all admit we’ve got some red lines, times in the day when we’re doing and thinking things, or times in a 24-hour period that we’re doing and thinking things getting in the way of us being at our best. That includes poor quality sleep, worrying and beating ourselves up, procrastinating, not managing stress well, not being a great leader or manager. So what I see very, very clearly through big sets of compelling data is it’s becoming easier and easier to develop more red lines. We can see this.
Dr Jon Finn: 13:09
This is UK specific, but it spans the Western world and arguably further than that. What we’re projecting in the UK alone is that in about 15 years time we’re going to have 9.1 million working age people with long-term illnesses, and not just physical illnesses, psychological illnesses like anxiety and depression. Right now in the UK and I would imagine the number’s a little bit higher than this, but at the last count we had 20,000 people a month being signed off from work on the sick, onto disability benefits with mental health problems. That’s data from the department of work and pensions. We are estimating at the moment that those problems are costing our economy 300 billion annually. That is seismic, and you will hear a lot about the need to improve productivity, because in the UK we have particularly bad productivity levels and what we can see is that 72% of the cost attributed to poor productivity come from reduced output from people because of mental health conditions. So this is a huge, huge, big, complex problem and it’s getting worse. It looks very similar in America. This is recent data from the Brookings Institute, so it’s a high level kind of meta-analysis of lots of other studies and what it shows is that in the US there are 58 million adults working age people with a mental health diagnosis. And, what I find really interesting, we can now start to see the economic impact of this. If you get a mental health this is according to the data from that paper if you get a mental health diagnosis between the ages of 27 to 35, by the time you are 50, your average earnings will be 24% lower than people that didn’t get a mental health diagnosis between the ages of 27 to 35.
Dr Jon Finn: 15:22
So we’re seeing the real-term impact on people’s lives, on societies, on entire countries, of these problems, and it isn’t just one group of people. Young people are suffering with this, middle-aged people are suffering with this, older people are suffering with this. Middle-aged people are suffering with this. Older people are suffering with this, and the root common problem is that people are struggling to get their brains working really well, and this is not just a short-term problem. As I said before. This also extends into the longer term, because if your brain’s not working very well in the short term, it means that you’re going to be more susceptible to these types of things in the longer term, and that’s part of the projections from the National Health Service, which is saying that in 15 years’ time we’re going to have this seismic increase in health-related issues, not just physical health, but psychological health as well.
Dr Jon Finn: 16:19
So I’m painting a very difficult picture here. I appreciate that, but it’s real. This is why, you know, people are fed up. It’s why people are looking to maybe start their own coaching business, because they want to have a better work-life balance, they want to earn good money but also have more control over their time, and actually they want to help other people because they see people around them struggling. So the big question I ask is and you might be thinking this as well well, we live in a world where there seems to be more coaches, therapists, psychologists than ever before and there are.
Dr Jon Finn: 17:53
But unfortunately, the way that we’ve been trained and I’m this is me, as I’ve got three degrees in this area. I’m not some charlatan that’s just come off from another professional career. This is all I’ve done in my career and I was trained the traditional way in my three degrees, the way that 99.9% of people are trained, and I quickly learned the things I was taught to help people to be at their best, the things I’d paid tens, 20, thousands of pounds for, invested over 10 years of my life into weren’t very effective. Here’s the problem we’re facing tricks and hacks. They don’t work. I’ll explain why in a second. People are trying them every single day. They don’t work and I’d I would argue many others are arguing they make things worse because people try things they don’t work and they then feel worse about themselves.
Dr Jon Finn: 18:54
Talk therapy this is the thing we hear about. It’s talk therapy. We need more talk therapy. Let’s get everybody a talk therapist. Here’s the problem. This is from a meta analysis, which was published in the last 12 months, of studies that had over 60,000 people in them. These are peer-reviewed, published research papers. That data shows that, for 58% of participants in those studies, talk therapy of which we hear of CBT, cognitive behavioral therapy, which was the main thing that I was taught in my formal education has no impact on 58% of people. I’ll say that again it has no impact on 58% of people. This is what’s seen as the gold standard approach.
Dr Jon Finn: 19:49
I’m not surprised so many people are struggling because the thing that they’re then given to help them to do better doesn’t actually work, and this has got nothing to do with the people delivering this or the people that are doing the research on it. They’re well intended. They’re just doing what they think is the right thing, but it doesn’t work. We have the data to show that now. So why is that the case? It’s simply this because the vast majority of psychological theories are created with the understanding that if we can get people to logically understand what they need to do to think more positively, to eat more healthily, to sleep better, etc. Then they’ll be able to do it. But what we’re now understanding and it’s kind of common sense when we think about it, but we have the, we have the neuroscience data to support this now is humans are not doing what they know they should do. They’re doing something different. They’re doing what they’re in the habit of doing, and I’m going to unpack that.
Dr Jon Finn: 20:53
But we call and if you’ve read the Habit Mechanic, you’ll use this language of black box theories. Black box theories are underpinning all well 99.9% of the work coaches, therapists, psychs are doing in their day-to-day work. These were theories that were created before we understood how brains actually worked. I’d say the psychological sciences are about 70 years behind the physiological sciences. We’ve been able to look inside human bodies in great detail and take very sophisticated measurements of blood and gas exchange and muscle fiber, etc. Since before World War II, and muscle fiber, et cetera since before World War II. We’ve only been able to look inside human brains for about 25 years now. So all these theoretical models that we’re using to create talk therapy, cbt, et cetera, were created before we understood how brains worked. We had no idea about the automaticity of brain function until quite recently. So that’s the problem we’ve got.
Dr Jon Finn: 22:05
And the second problem is that those theoretical models, because they don’t understand how brains work, they also don’t understand the factors that we need to activate for people in order to get them to change their behaviour. This is behavioural science and we understand through our own work of working with over 20,000 people now and doing our own peer-reviewed research, that there are nine factors that drive human behaviour. But the traditional approaches that we use to help people to do better, they’re only really designed to activate two of those factors, and that’s why people again might logically, conscientiously, agree that they need to do this thing better, they need to go away and practice their stress management techniques, but they don’t do it because we’re not activating the factors for them. So that’s the problem we face. But the good news is and I’m going to get you testing some of your own habits very shortly, but the good news is that now there is an approach that does factor in not only cutting-edge insights from neuroscience, but also behavioral science and applied performance psychology, and that’s to have a mechanic system. And this is what I’ve developed with my colleagues over the last 20 years, where I learned very quickly the traditional approaches were not very good at helping people, so I was became passionate about creating a different approach, and this is based on cutting edge insights from neuroscience.
Dr Jon Finn: 23:37
You hear that a lot, but we’re not talking about giving labels to different parts of the brain. We mean that we understand that the brain is an integrated, physiologically adaptive system, and if you don’t understand that, if you’re trying to help people, you’re going to really struggle to help them. So this understanding is baked into how we approach helping people and training our coaches. We also use culinary insights from brain maturation. You see this in a couple of other places, but not many. We also use insights from evolutionary psychology Again, you see that in less places, but a couple maybe and we psychology can. You see that in less places, but couple maybe. What you don’t see in other places, apart from our own approach, is that we then also integrate cutting edge insights from behavioral science. So we’ve got a unique way of helping people to do better, because we combine cutting edge insights not only from neuroscience, behavioral science.
Dr Jon Finn: 24:37
We’ve created our own proprietary applied psychology techniques and we’ve packaged that together to help people to become what we call habit mechanics, because habits are driving the vast majority of what we think and do, and therefore, if we want to do better, we need to understand our habits and be good at getting rid of the unhelpful ones and building up the more helpful ones. Hence become a habit mechanic. And to do that and I’m going to show you exactly how we do this we use our three-step coaching system, and this is how we move people from knowing to doing, to habit. So the world is complex and it is challenging, but the good news is that we are seeing some phenomenal results by using these approaches, and I’m going to show you how you can use them too. Let’s just before we do some tests, let’s just think about habits.
Dr Jon Finn: 25:31
Pop psychology is, you will see. It talks about habits are 50% of what we’re doing, they’re 60% or they’re 70%. It’s much more than that. We can see that for every 50 processes running in our brain, at least 49 are automatic or semi-automatic, and that’s why we say or semi-automatic, and that’s why we say or we understand that at least 98% of what we think and we do is automatic. Some would argue that it’s even less than that, because consciousness, by the time you get a conscious thought into your consciousness, it’s been so filtered and interfered by your automatic belief systems that some would argue it’s not even conscious.
Dr Jon Finn: 26:25
But habits are not just what we do, it’s how we think as well. So, as I just said, our belief systems are habitual. So it’s not just a little bit of what we think and do, it’s most of what we’re thinking and doing, and I want to just demonstrate this now. So we’re going to have a test. So I want you to read the words in the lozenge. The words are jumbled, but you can make sense of those words. What are we showing here? We’re showing that reading is not a conscious logical process, it’s a habit, because we don’t actually consciously read every single letter, we just take little snapshots. Because our reading habits are so well developed, we can even read things that are nonsensical, in a way.
Dr Jon Finn: 27:23
Next one I want to show some more copy on the slide. On the next slide. I’ll just show it for maybe three seconds. I want you to read it quickly. Okay, here we go. One, two, three, okay. So most people would have got from that a bird in the bush. Yeah, that’s what you got A bird in the bush. So again, it’s showing how automatic we are. We are projecting our assumptions onto things all of the time. So if you look at people’s work like Daniel Kahneman, you may have read Thinking Fast and Slow. People like George Lakoff don’t think of a white elephant. You don’t have to. It’s already in your brain.
Dr Jon Finn: 28:12
They have shown us that most of what we’re thinking and doing is automatic. We are more like computers than we understand and it’s habits that are running us individually. It’s habits that are running your team. It’s habits that are running your family unit. It’s habits that are running your organisation. They are driving pretty much everything that we think and do, and the reason for that is because our brain’s number one operating rule is to conserve energy, and the most energy efficient way to think and do is to automate things. That’s what our brain does. So let’s start thinking about our own habits. So, with the understanding that most of what we’re thinking of doing is automatic or semi-automatic, in other words, a habit.
Dr Jon Finn: 29:00
There are, invariably, some habits that are helping you to be at your best. We call those helpful, or sometimes they’re super habits. And there are some habits that are stopping you being at your best. We call those unhelpful, or sometimes they’re destructive, habits. And there are some habits that are stopping you being at your best. We call those unhelpful, or sometimes they’re destructive habits.
Dr Jon Finn: 29:16
So what we’re going to do now is I’m going to ask you to analyze your habits. So bear with me one second and I’m going to put something in the chat, so I’m going to share a link with you in the chat and I’m going to share my screen as well so I can talk you through how to do this. Okay, so let me share this screen. Here we go. So if you press, if you load that web page, and if you press, take the test. And I say here answer the questions, questions honestly. It’s not about judgment, it’s just about honestly assessing where you’re at.
Dr Jon Finn: 30:18
So what you’re going to see is a series of statements, and I want you to rank yourself out of 10 on each one. 10 would mean you always do that, one would mean you never do it. And read these statements carefully. It says I reflect on my diet, exercise and sleep and plan to make daily improvements in these areas. So if I always reflect on my diet, exercise and sleep and I always plan to make improvements in these areas, I’m going to be scoring highly. So if you use something like the diet, exercise and sleep swap tool that we have. So just go through, give yourself a score for each one, and then you will get a scorecard at the end. So I’ll just give you a few moments, a few minutes, to do that until you get to your scorecard. Thank you.
Dr Jon Finn: 32:24
Now you’re going to have to use a little bit of mathematical brain power to add up your scores. So you could do it old and uh, write down each score. Or you could add them up on your phone calculator. You may even have a, an old school calculator you could use, um. So the maximal score is 120, so there are 12 questions. So I want you to add up your score. Thank you, I don’t want to interrupt people’s calculations, so I’ll just give you another minute to do that. I don’t want to interrupt people’s calculations, so I’ll just give you another minute to do that and I’ll discuss what those scores mean. If you want to share your score, rachel, feel free. Yeah, that would be great to share a bit of vulnerability. Let us know. 42. Well, it could be worse, couldn’t it, danielle? 48. Ken’s nailing it 83. Going to get a CCTV camera on the high scorers Under 38, yeah, it doesn’t really matter where your score is.
Dr Jon Finn: 34:45
This is the first step of our self-watching, intelligent self-watching, the first step of our three-step coaching process, and the first step is intelligent self-watching. Um, intelligent self-watching, oh sorry, the first step of our three-step coaching process, and the first step is intelligent self-watching. So we’re just recognizing where we’re at. So just by recognizing where we’re at, we’re already one step closer to giving ourselves the best chance of being at our best. And what we’re always trying to do at this stage is empower people. We don’t want to be judgmental and try to predict people’s personalities with psychometric tools that were created over 100 years ago. We want to get people thinking about themselves in a really constructive, self-determining, empowering way that gets them thinking but also starts them on a journey to self-improvement. And yeah, ken is 71. So, yeah, been working in this field for a long time, so you should get a high score, ken, exactly. So that’s great.
Dr Jon Finn: 35:57
So let’s really appreciate people sharing those. What does brain state management mean? I want to talk about this now, as I do that I need to come out of here one second and share my other screen. So we’ve all got a score and I’m going to explain what each score means ballpark. So we’ve learned to think about the human brain as being a little bit like a battery. I mean it literally is. It runs just like a battery. Our brain runs on chemicals and electricity and it doesn’t have an infinite supply of energy. So it’s actually a really helpful way to think about your brain, really helpful way to think about your brain, and we think about the human brain as having three brain charge states is the best way to express it.
Dr Jon Finn: 37:00
So in every 24-hour period, we’re going to be spending, ideally, some time in each of these three charge states. So the first charge state is recharge. This is where we sleep, where we switch off, where we relax. It could be some forms of exercise, just light exercise, eating, playing with your kids, if that’s recharging. So we’re going to spend some time in every 24-hour period doing that. The second charge state is medium charge. This is where we do our easy work, the tasks that are not mentally complex, what we often call our busy work, which, um, we could be doing at home or we could be doing in the workplace. So we’re going to do some of that every day and the final charge state is what we call the high charge state. This is where we do our mentally complex work. It’s where we solve complex problems, it’s where we work on ourselves to build new habits and, again, this is often where the traditional approach to helping people falls down, because it’s relying on an awful lot of willpower for people to make positive change. So, ideally, every day, we’re able to get into that high charge brain state and actually this is what we call an arrowhead brain state profile and we’ve learned that when people are really nailing it, this is what their brain state profile looks like in every 24 hour period. We can put some numbers on this. So these are approximate numbers, but there might be spending. When people are really nailing it and they have a brain state profile at the arrowhead, it means that they’re um and you know ken would be in this zone. It means that spending maybe 10, 11, 12 hours doing really good quality recharge every day, when we’re doing maybe seven, eight, nine hours of medium charge work, both at work and at home, but then that allows us to do four, five hours of really high impact high charge work and it allows us to unlock what we call our 25 hour brain. So if we can create routines and habits that allow us to get into our high charge brain states for five hours, five days a week, something like that, we are really on fire. We are really nailing it.
Dr Jon Finn: 39:12
But the reality is is that most people are just whirling. For many people, when they think they’re recharging, they’re actually doing medium charge because they’re on, they’re scrolling, they’re getting overly excited or overly stressed by what they’re seeing on their screen. Often, when they think they’re doing high charge work, they’re actually doing medium charge work because they are trying to multitask. They keep breaking away from the the challenging piece of work they’re doing to check their emails and check their phone and they get distracted. What we’ve learned is that actually most people’s brain state profiles looks much more like this. So people are actually dominated by the medium-charged brain state, so that they’re spending most of their time always on, always busy, never actually feeling like they’re getting anything done, always feeling tired because they’re not recharging enough, never feeling satisfied because they’re not making progress, because they can’t do their mentally complex work, and this is a result of the VUCA world, the post-pandemic world that we live in, the digital world that we live in, and actually our ape brain really likes doing this kind of stuff.
Dr Jon Finn: 40:30
This kind of brain state profile and we call it a cross to bear is shaped a bit like a cross is problematic for two core reasons. Number one, it’s a recipe for being unhealthy, unhappy and low-performing. Number two, artificial intelligence, generative AI and new agentic AI is coming along and it’s doing these kind of jobs far more efficiently and effectively than humans can. So, as human beings, we’re going to get valued increasingly on our ability to get into these high charge, high-impact brain states and also, if we want to feel like we’re making progress in our lives, which is the key to feeling happy, it’s essential we can get into here as well. So this is a range of the brain state profiles that you will be one of these, and all we’re doing in our approach is we’re trying to move people from here or here to here.
Dr Jon Finn: 41:37
That’s the work that we’re doing and in doing that, what we’re actually doing is we’re helping people to spend, first of all, spend more time doing high impact, high charge work so they can get stuff done, feel good about themselves, and even people that tell us you know what I’m really nailing things.
Dr Jon Finn: 41:57
There’s no way I can improve. We find that even those people misses per month. They can, typically by building some new super habits and some new routines, they’re able to do an extra hour of high impact work every workday. But people that are struggling, that are in those sort of jagged jewel brain states or the cross to bear we can help them. In the best case, people that are struggling the most do an extra four hours of high charge brain state per working day. That’s 80 hours a week. That stacks up over the course of the year and it also saves you time, because doing work in your high-charge brain state is far more efficient and effective than doing it in your medium-charge brain state. So it means every day you’re able to save people time and that equates to being able to do about five hours worth of work sorry, about eight hours worth of work in five hours. So this is what we’re helping people to do. Ultimately, when you strip it all back, when someone comes to you, they want to improve, they want to get better. Actually, what they want to do is get a better balance across those brain states. So if they’re overly stressed, it means they’re not able to recharge properly. If they can’t focus and be productive, it means they can’t get out of the medium-charged brain states into the high-charged brain states. So everything goes back to that fairly simple idea. So and this is what we’re doing we’re just helping people to identify and this is what you started to do identify those red and blue lines and get rid of more red lines and build more blue lines.
Dr Jon Finn: 43:40
Okay, test question. See who’s paying attention. What are the three brain states? Thank you, people are getting the answers right. So we’ve got the high charge, you’ve got medium charge, you’ve got recharge. Well done so. Hopefully that’s giving you a slightly different way to think about every day and also, if you’re coaching others or you want to coach others, help you to think about how you can start to get them thinking a little bit differently. So, moving forwards, let me just try to share that again. And if you got the answer right, you got 10 10 points. There might be some further points available, so keep making notes. Okay, I’m going to come back to that at the end.
Dr Jon Finn: 45:00
So just quickly. I don’t want to go too deep into the science here, but what we’re really talking about is helping people to get a better balance of neurotransmitters in their brain so that when they want to relax and switch off, they’ve got the right neurotransmitters. When they want to focus and really do the deep work and the focused practice, they’ve got the right neurotransmitters. That’s what we’re doing, and the way we help people to think about that is through something called activation. So very, very quickly, this is the activation dial and it’s just a simple way to measure our physical and our mental energy slash activation levels. If you’re at zero zero on the activation dial it means you’re dead. That’s the starting point. If you’re at low numbers, you’ll be in a deep sleep and as you come up and get higher and higher and higher, you become more mentally and physically activated and it turns out that everything we’re doing every day has an optimal activation level.
Dr Jon Finn: 46:10
So if I want to be focused and productive, personally, I need to be about 55. If I want to get to sleep, I need to be down here somewhere. But the trouble is, if I want to get to sleep and I just open my emails, it’s going to put my activation up here somewhere, so I’ll be laying in bed wasting my time and if I want to do some focused and productive work I didn’t sleep very well last night, I just had a massive lunch, or I’m just generally tired and I’m only here and I’m going to get easily distracted. I’m going to be sitting at my desk trying to do this but wasting my time. So we can map on the brain states high charge, medium, medium charge and recharge across this continuum, and that’s something that you can think about.
Dr Jon Finn: 46:59
Um, and then what we do is what work this is the work that we’re doing is we’re helping people to recognize well, where are your current activation levels throughout the course of the day? So, so an example here is the solid line that’s where my activation levels are. I don’t get my activation up until late morning, early afternoon, and then I can’t quite get it down low enough to get to sleep at night. Versus, where do I want them to be? Okay, well, I’d rather get my activation level up much faster, sustain it and then have a nice steady drop off into bedtime, and this is what we’re helping people to do is we’re helping them to match their desired activation level their optimal with their normal, and we’re using brain states and our tools to help us to do that. So does this work? Yes, absolutely. We’ve worked with over 20 000 people now using that exact formula and it works a charm.
Speaker 2: 48:00
This is, uh, abby actually speaking about her experience of this it feels easy to do and the impact that it has is cumulative and so these.
Dr Jon Finn: 48:12
So these are experienced, high-performing people. This is actually Zegniak. This is after two sessions. Zegniak’s the guy who says I can’t improve, there’s nothing I can do better. I’m already a chief technology officer. I’m nailing it. Wow, these skills are already saving me at least one hour every day. It’s amazing. It doesn’t just work one-to-one. You can run training on this as well. You can scale it up. I’m training you now and we’ve seen big improvements across our corporate clients. So how can you do it? What do you do? Well, we’ve already started this process, but let me walk you through the three-step system. So what we’re doing in this system is essentially, we’re helping people to get a better understanding of their red lines and their blue lines, or in other words, their helpful habits and their unhelpful habits, or their super habits and their destructive habits.
Dr Jon Finn: 49:06
And we’re helping them to analyze their habits. Just start to target one unhelpful habit at a time and we work with them to replace that habit with something that’s more helpful, not just show them what to do. We help them to build a new automatic behaviour and then, over time, people build up more and more helpful habits. See the more and more helpful habits. As we do, we start off with not so many here, then we build up more and then more, and that’s all we’re doing. So first of all, the step one and we we’ve just been doing this to an extent with our work together is we get people to use our habit metric self-assessment tools. The thing that we just did is is a light version of some of the other tools that we’ve got and again, we’re just getting people to analyze their behavior in a really self-determining, empowering, non-judgmental way, in a way that when they come back and assess themselves again, they will see the progress that they’ve made and therefore that drives them to keep working on themselves. Once people have analyzed their habits and they’ve picked an area to work on, we will then train them as a coach how to use one of the core 30 plus award-winning habit mechanic, habit building tools, and we have tools to help people improve their motivation, reduce stress, stop beating themselves up, improve their sleep, diet, exercise, build robust confidence, perform better under pressure, improve focus, productivity, work-life balance, become world-class leaders, build better teams and cultures. We’ve got tools for all those areas that we’ve developed over the last 20 years, tried and tested. And then, finally, we don’t just leave it there, we don’t just show okay, I want you to do this. We then help them to get the behavioral science working for them. Remember, most approaches assume that if we’ve got my client to know what they need to do, they’ll be able to do it. But it doesn’t work like that. If we want to make change, we need to get all these factors working for us. We call them the nine action factors. So, to help our clients do that, when you become a certified habit mechanic coach, you learn how to use our habit building plans so that your client leaves with a clear strategy, behavioral, science-backed strategy that they’re going to use to make it easier for them to change their behavior, so they can move from knowing to doing, to habit, and that’s it. That’s how we do it. And if you’re interested and actually you’ve got these what we call the co-coaches as well, kind of the co-pilots. Some of you will have the book and it’s like a manual and your client will have that and you’ve got that and you’re working with them and they’ve got this thing that’s with them all the time. The app is an extension of that. So I’m really got the ai coach in the app. We’ve got live sessions in the app. We’ve got a bite size. We break everything down to bite size. We’ve got the community. So when you become a certified ad mechanic coach, you’ve got these tools that you can use with your clients.
Dr Jon Finn: 52:12
Now what I would like to do is, okay, with you, I’d like to go one step further. I want to show you how we deliver this, not just the generic system. I want to show you how we deliver this a one-month program and a three-month program so you can see the step-by-step breakdown. Is that okay? Okay, let me do that then. So before I do that, I just want to share with you. It’s okay me standing up and saying this is all great, but I just want to share with you some insights from people that have done this training very experienced, senior people that already knew a lot about coaching. So you can see why they see the habit mechanic as more powerful, as being more powerful than the things that they’ve had before. This is Ian. Ian’s actually a very experienced chiropractor and he’s wanted to make the transition into coaching. And then, after Ian, we’ve got Anne-Marie, who’s already a very experienced leadership coach. This is Ian.
Speaker 3: 53:09
This is the tool to go and get trained up in. To be certified in this area is going to radically change the output of the people you’re going to be working with. It’s going to so maximise the results. You’re going to be the go-to person if you train in this and this is Anne-Marie.
Speaker 2: 53:29
Especially, I have to say, online, is platitudes, you know, be kind to yourself, you’re enough, which you know. It’s all great encouragement for people, but I think what’s been missing is any practical guide on how to help yourself when the going is tough, and the going is very tough for a lot of people right now, um. So I think the strength of the habit mechanic approach is, um, it’s providing real tools, you know, to help people understand themselves, um, and also help them to deal with some of those challenges that we’re seeing, some of which are obviously external stresses for people in the organisation, and I think that the other big shift, of course as well, has been remote working, hybrid working, and I think now that’s been combined with the challenge that I feel a lot of people are worried about around digital, you know, ai and is that going to take my job, and so on. So I think, now more than ever, people need tools to help them manage through these challenging situations and to be able to coach themselves, you know, to build that resilience where they can, and I think certainly a lot of people that I speak to they know they need to be able to do that, but it’s knowing how to do that and I think that’s what the habit mechanic is is really bringing to the table.
Speaker 2: 54:57
You know the fact that this is rooted in the combination of neuroscience, behavioral science, life psychology. Um, that’s what makes it so powerful is because it really is getting into how the brain works and helping the brain to work better, so that sort of personal trainer for the brain piece. I think that’s really powerful because it really gets to the root of how to make a difference, whether that’s in individuals, in teams or in organizations as a whole. But at the same time, the changes are built in small steps, the manageable steps. So it’s a realistic approach. People are very busy, but these are small steps that people can fit into a busy life. So it does feel realistic and it feels doable to people. And again, I think that’s part of the power of the habit mechanic approach so that’s anne-marie.
Dr Jon Finn: 55:52
We’re now going to go to the tm site, as I remind myself in the slide.
Dr Jon Finn: 55:58
So this is if you want to learn how to do this, this is how we can help you to do it. So we train people to become certified habit mechanic coaches and the way we see this is like a it’s like a next-gen coaching business in a box, because we don’t only train you how to coach people to change their behavior, we also help you to get new clients and we guarantee outcomes around that and what you learn to do when you become a Level 1 Certified Health Mechanic Coach and this takes about four months to do. It’s about 10 hours a month. That’s where the 40 hours is coming from. We actually train you how to certify others to become certified habit mechanics. So we give you a license because we know the power of certification. So we wanted to equip our coaches with the ability to certify their clients to become certified hand mechanics. So that’s what you get a license to do, which is different from any other program that I know out there, and within that, we show you and I’m going to talk through these programs in a moment we show you how to deliver our one month program. So we show you exactly how to do it, step by step. You can customize it for your own clients. We show you exactly how to do it step by step. You can customize it for your own clients. We show you exactly how we do it and how we sell it and how we price it. And we also show you how to deliver a three month program. And not only that, we show you how to create a subscription coaching program so that if you’ve got a client who’s worked with you for three months and they want to keep working with you, then you can get them on a subscription, a retainer, so that they have the best chance of being at their best. But also it creates a really fantastic business model for you, and I’ll talk about the kind of outcomes that we promise. But what you learn how to deliver is, first of all let’s start with our three-month program so you learn when you become a certified habit mechanic coach. You learn how to deliver this program. We take you through it step by step and you’re able to license people to become certified habit mechanics. So this is a three-month program and what we promise.
Dr Jon Finn: 58:20
Most coaching program is really vague in what it’s going to give you. We promise very specifically we’re going to help our clients to build two to three new super habits so they’re able to do an extra three hours of high impact work per day and be able to do eight hours worth of work in five hours. So we’re going to help. We’re going to help them to analyze their habits and build new habits. And super habits might be around better sleep, or stress management, or confidence, or focus on productivity, or managing downtime and stress better, or leadership, so we help them to get rid of these red lines. So if someone signs up to your coaching, the first thing they do is you give them some homework to do, so you’ll get them working on what we call the FAM story, and also you’ll give them some of our habit metric tools so they can analyze their behavior. So then they turn up for their first coaching session and they’ve already done a lot of the work around analyzing themselves, and then what you’re able to do is help them to consolidate their thinking, target one specific area to work on, and then you can show them how to use one of the habit mechanic tools that’s most appropriate for the thing they want to get better at, whether it’s stress management, sleep, diet and exercise, better leadership. There is a tool in our box to do that. And then what you help them to do is to create a strategic habit building plan. So they’ve got the best chance of getting all the nine action factors working for them.
Dr Jon Finn: 59:49
Then in week three they’ll go away. They’ll put things into practice. You’ll be there in the background. So we offer these, you know, personalized support, but they’re on email or we can do a loom or whatever. We also give people access to the app and we can touch base with them in there. You don’t necessarily have to do that, it’s just about being available in the background.
Dr Jon Finn: 1:00:12
Then in week four, they have a second one-to-one, so they’ll have a week of implementation. They come back and you help them to tweak, refine, tweak refine what they’ve been working on. They may have already nailed the habit. They might want to build a new one, they might want help with rebuilding the plan, and this is the cycle that you’re going to build with your clients. So it’s not airy-fairy will they have a nice conversation. It’s structured, deliberate practice, all focused on building new super habits so they can get a better brain state balance. Month two so week five you do the same again. They reset their FAM, revisit it, work on it. These are evergreen self-development tools. Analyze their habits again. Notice the progress they’ve made Probably more self-aware this time. So be a bit clearer on what is actually going to make the difference for them.
Dr Jon Finn: 1:01:05
And in this program we just go on this cycle. So we offer four one-to-ones in our three-month program and then the final month is we’re just offering what we now call voice coaching. So we don’t have a formal one-to-one session, but we’re there in the background to help people. We train our certified coaches how to deliver this to their clients so that they can also certify their clients to become certified habit mechanics. And we charge for this program £887 or $1,117. And we’re currently selling about 10 of these a week pretty easily. We’re not even trying that hard to sell these at the moment.
Dr Jon Finn: 1:01:51
So this is a really, really popular product and it’s one that we can teach you how to deliver. We also have a one-month program very similar in structure to the three-month program, but it’s just one month, so we promise slightly less outcomes. So one new super habit, one extra hour, be able to do eight hours worth of work in six hours, et cetera, and we’ll train you how to deliver this as well. We currently charge £479 for this and this program takes us probably about three hours to deliver, and the three-month probably takes about five hours to deliver. So you can see that you can actually create a really flexible business where you can help to transform people’s lives but also earn decent money. More and more people need this support and it almost feels like, as every day passes, even more people need it. There are loads of coaches out there very, very few who can actually change people’s behavior because they just haven’t been trained to do it.
Dr Jon Finn: 1:03:01
So if you want to become a certified avid mechanic coach level one right now I’m actually working with everyone one-to-one and training them up. We work together over four core sessions. So you’d sign up. I’d give you a little bit of homework to do. You come to our first session. I will start coaching you through the cycle that you’re going to use to coach your clients. You’ll go away. You’ll do some private study about 10 hours worth learning our models and our tools and putting them into practice on yourself and others. Right from the get-go.
Dr Jon Finn: 1:03:36
Session two, which we’ll do about a month after session one, I’ll train you how to deliver our one-month program and you’ll continue to build up your habit mechanic intelligence, your knowledge and skills to go away, do some more private study, about 20 minutes a day. In session three you’ll learn how to deliver our three-month program and in session three you’ll actually get your first certification, because in this program we offer two certifications. You’ll get your. You’ll become a certified habit mechanic. At this point, because you’re gonna be three months into your journey. You’re gonna be really well equipped in the habit mechanic toolkit at this point. You’re gonna go away. You’re gonna put more things into practice and then in session four, we’re gonna come together and we’re gonna wrap things up and we’re gonna cover how you can turn, how you can create your own subscription version of a continual program that you can sell, an evergreen program you can sell to your clients and you get certified.
Dr Jon Finn: 1:04:37
And the certification is no formal tests or essays or assignments. It’s just me being happy, really, that you’re happy because you’re going to go into the world and represent our brand, um, you know and your own brand as well. I just want to give you the best chance of doing the best job that you can do. But we don’t only do that, we also give you marketing and sales training, because we know that’s the biggest challenge for people but coaches who are already being coaches, but also people that want to become coaches and as part of this program we offer sales training and support so you can connect, engage, nurture and convert your leads. We include lead magnets, sales scripts, email sequences, a marketing blueprint and we guarantee that if you follow the steps that we show you how to follow, that by the end of our work together so by the end of our performance together you’re going to have at least 20 client meetings and because those meetings are going to be pretty warm leads, we think that you’ve got a great chance of converting at least 10 of those. So that’s already over $12,000 worth of work that you’re going to be winning and you’re going to have an evergreen client acquisition machine set up Again, if you follow what we tell you to do. So you’ve got the next 30 leads coming into the booking calls and you’ve got the next level of potential customers coming through. So we don’t just show you how to change people’s behavior, package it and sell it. We help you to do that as well. We help you to get the meetings and actually convert people. We work with a specialist sales and marketing partner to help us to do that.
Dr Jon Finn: 1:06:27
So if you’re interested in this, then let me just recap what you get. So we’re training you, we’re licensing you so you can certify others to become certified habit mechanics the most valuable skills we can teach anyone in the world. I genuinely believe that, whether you’re young, middle, early career, middle career or older, these are the most valuable skills we can learn. We’ll show you how to deliver our one-month program, our three-month program, and create a subscription offer. It will be you and I working together. It’s not some mass group training program, it’s you and I working together.
Dr Jon Finn: 1:07:04
We’ll give you your marketing toolkit and training where you’re going to be able to get 20 plus prospects, meetings, engage, leads, new leads coming into the funnel. We give you when you sign up. We give you 10 what we call done for you certification haven’t mechanic or certified haven’t mechanic packs where, for your first 10 clients, we will send the certificate to them. So a lovely frame certificate. We’ll send them a book. We’ll give them access to the app so that straightaway, off the bat, you’ve got over $11,000 worth of packages that you can be selling. You get a beautiful framed certificate, certified Havoc Mechanic coach certificate and you also get your own become a certified Havoc Mechanic certificate. You get lifetime access to our app and a few other goodies.
Dr Jon Finn: 1:07:59
This is a business in a box, so we’re equipping you with the tools to be able to set up your own business or supercharge your current business so you can earn. If you just want to do it part time, you can comfortably earn $60,000 a year if you want to really go for it. I mean, what we’re seeing at the moment is, I think you can easily earn actually over $200,000 a year. If you really want to go for it. We’re only charging right now. We’re charging for this entire package. If you really want to go for it, we’re only charging right now. We’re charging for this entire package £4,647, or in dollars it’s £5,897. That’s all we’re charging, because part of our mission is just to spread this throughout the world, so we are tell more people to be at their best. So we’re just making this as accessible as we possibly can.
Dr Jon Finn: 1:08:53
If you’re interested in this, we obviously have some places right now when I can say I’m going to put the order form into the chat. Um, if you sign up through this order form, you can actually get going straight away because you get access to one of our short courses, our Destroy your Stress in 5 Minutes toolkit course. You can literally start that immediately, and we have a payment plan as well. So we have a five payment plan if you don’t want to pay the full amount all at once. That breaks down into either $1,277 across five payments or five payments of £965.
Dr Jon Finn: 1:09:34
But you can see all that on the page. Thanks for listening. If you are interested in becoming a certified habit mechanic coach, then just contact us and we will send you all the details. That might be because you want to set up your own coaching business, or it might be because you want to supercharge your current coaching business, or it might be because you want to train up some Certified Habit Mechanics coaches in your business to help your people to thrive and succeed. So get in touch and we’ll send you all the details, as ever. We know the world is difficult, but we also know that we’re only ever one habit away.