Become an Internationally Certified ‘Habit Mechanic Coach’

…and earn over £100,000 per year WORKING PART-TIME

Train one-to-one with Dr. Jon Finn to create your own unique coaching programme

Watch the webinar to learn more👇

“How to Improve Your Clients’ Happiness and Performance by Over 25% in Days Using A NEW Science-Based 9-Step Framework”

Presented by Dr. Jon Finn

Want to learn more?


Learn how ‘Certified Habit Mechanics Coaches’ are changing other peoples’ lives:

Ian Traynor (Experienced Coach working with a range Senior Leaders)


Catherine Grant (Coaching Senior Leaders in Financial Services Sector, City of London)

Matt Stancombe (Coaching Senior Business Leaders)


Anne-Marie Kilkenny (Coaching Senior Leaders in world-leading businesses)

Yes! I am ready to transform my peoples’ lives, be recognised as a world-leading coach, and use a proven science-based approach.

Why Book a Call Now?

– Only limited places available

– The price will be going up in the near future

– Dr. Finn will not be personally training Habit Mechanic Coaches forever

The “Certified Habit Mechanic Coach” training programme overview:

i) 10 hours of One-to-One Coaching With Dr. Jon Finn

– 6 x 90 minute coaching sessions over 3 to 6 months (depending on how quickly you want to complete the training)

– Learn directly from the author of ‘The Habit Mechanic’ and Founder of Tougher Minds

– You will learn from Dr. Finn’s 20+ years experience of helping over 10,000 people to be their best and growing a global brand

ii) Create your own bespoke programme that will change your client’s lives

– Dr. Finn will show you how step-by-step

iii) Learning How To Use Tougher Minds Proprietary ‘Habit Metrics’ Assessment Tools

– Help your clients to identify their Destructive Habits & their Super Habits

– Join a small group of elite coaches Dr. Finn has personally trained to use these unique tools

iv) Learning How To Use 30+ Award-winning ‘Habit Mechanic’ Habit Building Tools

– Help your clients destroy their Destructive Habits & build new Super Habits

– Your clients will make permanent, positive changes for improved happiness, performance and leadership

v) Join An Exclusive Group Of ‘Certified Habit Mechanic Coaches’

– Be recognised as a leading expert who uses cutting-edge techniques to help their clients thrive

– Stand out in a crowded marketplace and have new clients queueing up to work with you

vi) Get Copies Of ‘The Habit Mechanic’ Book And Premium Level Access To The ‘Habit Mechanic University’ App For Your Clients

– Instantly get your clients using the ‘Habit Metrics’ Tools and Habit Mechanic Toolkit

– Your clients will quickly build the new habits they desire

vii) Have your services promoted to the Tougher Minds database

– Get more clients

– Earn more money

What’s included?

1. Your own unique coaching programme you can sell to your clients.

2. Work one-to-one with Dr. Jon Finn. Six 90 minute ONE-TO-ONE coaching sessions (plus follow up support) with Dr. Jon Finn and life-time access to our Habit Mechanic training resources

3. You will be listed on our website, promoted to our database and on Linked In as a Certified Habit Mechanic Coach, and get a special badge in the Habit Mechanic University app

4. 50 FREE copies of the best-selling ‘The Habit Mechanic’ book AND 50 free subscriptions for the Habit Mechanic University app for your clients

5. A rare signed hardback copy of Dr. Finn’s best-selling book ‘The Habit Mechanic’

6. Life-time access to The Habit Mechanic University app Premium membership

Discounted prices for a limited time and only limited slots available

(100% satisfaction money-back guarantee 😁)

Want to learn more?


You will learn how to use NEW insights from cutting-edge science to help others:

  • Make permanent positive changes for happiness, performance and leadership
  • Improve work-life balance
  • Understand themselves by developing their ‘Habit Mechanic intelligence’
  • Destroy their ‘Destructive Habits’ and build ‘Super Habits’
  • Supercharge motivation
  • Reduce stress
  • Stop beating themselves up
  • Improve their sleep, diet, exercise, and brain performance
  • Build robust confidence
  • Perform under pressure
  • Boost their focus and productivity (ideal for hybrid work)
  • Become world-class leaders
  • Build high-performance cultures and outstanding teams

Certification overview:

  • Includes six one-to-one 90 minute coaching sessions with Dr. Jon Finn (Tougher Minds Founder) via video conferencing or in-person.
  • Dr. Finn will also be available to support you in between the core one-to-one coaching sessions.
  • Get listed on our website as a Certified Habit Mechanic Coach, promoted to our database and assigned a special badge in The Habit Mechanic University app.
  • Start with an onboarding session to ensure the program delivers your objectives precisely.
  • Get free copies of ‘The Habit Mechanic’ book and free licences for the ‘Habit Mechanic University’ app for your clients/people/team to help you coach them to be their best.
  • Complete the training over a bespoke period of time that works best for you.
  • A popular time-frame to complete the training is over 6 months. This is a commitment of approximately 30 minutes to 1 hour per week.
  • You will gain life-long access to indispensable easy to use online tools for resilience, wellbeing, personal performance, coaching and leadership development, and team performance via The Habit Mechanic University.
  • Comprehensive exit interview to confirm your Habit Mechanic Coaching skills and become certified.

Are you a Coach or Consultant Who Wants To Help Their Clients Feel And Perform Better?
Do You Want To help Them Make Lasting Positive Changes And Not Simply Give Them Sticking Plasters?
The Biggest Problem You Face Is That Most Self-Help, Training, And Coaching Techniques Are Outdated And Ineffective In Our Challenging World.
Why? They are NOT Rooted In Cutting-Edge Science About How Brains ACTUALLY Work And What ACTUALLY Stops People From Fulfilling Their Potential.

The solution?

Become a Certified ‘Habit Mechanic Coach’

Dr. Finn will train you how to use the tools from his best-selling ‘The Habit Mechanic’ book to help yourself and your clients/people/team build lasting better habits for happiness and performance.

Motivation, Productivity & Focus
Resilience

Stress management

Mental health & Wellbeing
‘Habit Mechanics Coaches’ know how to use cutting-edge science to help others improve…

Sleep, Diet & Exercise Habits & Brain Performance
Work-Life Balance

Leadership & Team performance

Confidence & Self-belief




‘Habit Mechanics Coaches’ know how to use cutting-edge science to help others improve…

Motivation, Productivity & Focus

Resilience

Stress management

Mental health & Wellbeing

Sleep, Diet & Exercise Habits & Brain Performance
Work-Life Balance

Leadership & Team performance

Confidence & Self-belief


Dr. Finn has featured in:


A range of Dr. Finn’s clients:


These are the outcomes you will be able to help your clients/people/team achieve 😁

Phil Holmes (business owner & former pro rugby player).


John Readman (Modo 25 Founder & CEO).

Abi Liddle (Chief Operations Officer).


Jonny Hewlett (Lead Officer, Global venture capital company).

More about Dr. Finn

Qualifications

  • He’s worked in the fields of resilience, performance, and leadership psychology for over 20 years.
  • He’s completed three degrees in these areas, including a PhD.
  • He’s spent over 25,000 hours developing and delivering training and coaching programs.
  • He regularly writes for Forbes, and wrote the best-selling leadership book ‘The Habit Mechanic’. The awarding-winning tools in this book have already helped over 10,000 people thrive.

Clients and achievements

  • He’s coached 1000s of coaches and senior leaders who work in elite sport (including Premier League football managers), global businesses, high-growth start-ups and ambitious SMEs.
  • He’s pioneered the use of ‘Leadership Science’ which he first wrote about in ‘The Habit Mechanic’.
  • One of his proudest achievements was being part of the team (in a sport psychology capacity) that won the English League One football title by spending 50% less on player wages than their rivals. This set a record for the most league points gained with the smallest budget in UK professional soccer.

“Dr. Finn’s approach to personal transformation leans on principles from neuroscience, behavioral science, and psychology. Elevate your Super Habits. Gain a sense of work-life balance. Become the leader your employees and brand need.”

Entrepreneur magazine – 2022

Learn how to help your clients/people/team consistently be their best 🚀
1. Quickly improve their Motivation & Personal Drive
- Learn how to boost motivation and personal drive for happiness and success
- Learn why motivating yourself and others can be difficult, why you and your clients/people/team can get better at anything, the importance of setting goals and how to make motivation easy by using the F.A.M.® Story tool.
- Learn how to use the 'F.A.M.® Story' planning tool to quickly improve your own and others Motivation.

2. Learn how their habits work, and how their habits run their thoughts, feelings & actions
- Learn how habits work, how to effectively analyse your own and others helpful and unhelpful habits and how to help yourself and others develop new helpful habits - including vital ‘Super’ habits.
- Learn how to use the ‘A.P.E.® Habits Reflection & It Would be Helpful if…’ self-assessment tools.
3. Learn how to help others build more helpful habits
- Learn simple and practical steps to help yourself and others build sustainable new habits that make it easier to be your best, and about our proprietary ‘Nine Action Factors’ model for helpful behaviour change.
- Learn how to use the ‘How your A.P.E. Brain® hinders change’ self-assessment tool and ‘Habit Building Plan’ planning tool.
4. Learn how to help others build better diet, exercise and sleep habits
- Learn why improved diet, exercise & sleep (D.E.S.®) habits are the foundations of health, happiness and fulfilled potential, how you can help others improve their D.E.S.® habits in gradual, manageable steps, and how to harness the power of planning for helpful personal change.
- Learn how to use the 'Seven Day Diet, Exercise and Sleep S.W.A.P.®' planning tool.
5. Help others understand their ideal Activation® levels to improve their focus and relaxation
- Learn about the concept of mental Activation and why it helps us improve wellbeing and performance.
- Also learn about the value & benefit of managing breathing, and how to help others manage Activation in different work & life situations.
- Learn how to use the 'Optimal Activation® Review' self-assessment tool so you can help others manage their Activation levels.
6. Help others manage Stress & develop more Helpful Thinking Habits
- Learn how to help others successfully manage stress, so they can spend more time focusing on helpful things.
- Also learn simple BUT powerful skills for stress management and helpful thinking, and how to use these to help others build better stress management habits.
- Learn how to use the WABA, FAB and Expressive Writing stress management tools to help your clients thrive.
7. Help Others Build Robust Confidence Habits
- Learn simple & practical skills to improve confidence for every area of life and work.
- Also learn how to use our proprietary K.O.S.Y.® confidence building model to help others use their environment and personal relationships to boost confidence, and how to help others develop confidence building habits.
- Learn how to use the ‘Confidence Profile’ self-assessment tool to help your clients beat their self-doubt.
8. Learn how to help others Perform Under Pressure
- Learn simple and practical techniques to help others improve performance under pressure in any area of life or work.
- Also learn how global sporting champions perform under pressure, and how to help others create routines to help them deal with pressure.
- Learn how to use the ‘Performance H.A.C. Plan™’ performing under pressure tool to help your clients thrive when the pressure is on.
9. Learn how to help others focus, do more in less time and achieve work-life balance
- Learn how to help others supercharge their productivity, get more done in less time, be mentally sharp, boost creativity and innovation.
- Also learn how to help others concentrate, optimise every 24-hour period and harness their Will Power for persistence and productivity.
- Learn how to use the 'Will Power Story' planning tool and the 'Will Power Boosters and Strengths' tactics to help your clients build better focus and productivity habits.
10. Learn how to help others learn and build new habits faster

- Learn the scientific principles behind effective learning.
- Also learn how to help others use simple and practical techniques so they can do more high-quality focused practice and learning, and develop new habits to improve their happiness and performance.
- Learn how to use the ‘Learning Strengths Plan™’ self-assessment tool to supercharge other's learning habits.
11. Learn how to use the 'Habit Mechanic University app' to help others thrive
- We will give you and your clients/people/team free subscriptions.
- Build better habits in as little as 2 minutes each day.

Why Book a Call Now?

– Only limited places available

– The price will be going up in the near future

– Dr. Finn will not be personally training Habit Mechanic Coaches forever

The Simple 3 Step Science-based Cycle

You will learn how to help yourself and others to build better habits using our science-based, unique and simple Habit Mechanic three-step coaching cycle.

one-to-one leadership coaching

Our simple three-step coaching cycle.

In your six one-to-one coaching sessions, Dr. Finn will work with you to develop your coaching and leadership skills across four core areas:
1. Learn how to help others become better Role Models and supercharge your own Role Model habits
You will learn how brains works, how to analyse your own and others helpful and unhelpful habits, and how to help yourself and others build more helpful habits for resilience, wellbeing, happiness and performance.
2. Learn to become a S.W.A.P.® Coach
You will learn how to use insights from behavioural science to coach others so they can analyse their own habits and build new helpful habits that allow them to be healthier, happier and at their best more often.
3. Understand how to be an Action Communicator
You will learn how to communicate in a way that empowers others to take positive action, and in a way that builds psychological safety and shares vulnerability.
4. Develop your skills as a Cultural Architect
If you want to, you will learn how to use insights from Leadership Science to create high-performing teams and cultures.

Five Stage Team Power® model

If you want to, you will also learn how to implement our proprietary five stage Team Power® model.

Climbing a mountain is a great metaphor to help leaders and team members understand how to create a powerful, effective and well-functioning team. Based on our research and work, there are five stages that high-performing, successful teams must go through to reach the top and achieve their collective goals.

Here is an overview of the five stages, starting from the bottom of the mountain:

Stage 1Me Power® Conditioning: everyone deliberately choosing to work towards being at their best.

Me Power Conditioning
Stage 2Community Base Camp: creating big goals, a strategy and deciding your priorities.

Leadership - community base camp
Stage 3Group Climbing Support: creating daily habits that make achieving your collective goals easier.

Leadership - Climbing Support
Stage 4Campfire Discussion: coaching people and helping them to grow, improve and deliver results.

Leadership - Campfire Discussions
Stage 5Group Climbing Review: planning to collectively step-back, reflect and adjust priorities accordingly – helping the team achieve its goals.

Leadership - Group Climbing Review

high-performing teams

Our our proprietary five stage Team Power® model.

You will learn how to use Tougher Minds proprietary three step process to achieve successful behaviour change for yourself and others:

STEP ONE - Identify your coaching 'Super Habits'
Dr. Finn will work with you to help you identify the Super Habits you need to strengthen and develop in order to help yourself and others thrive.

STEP TWO - Learn the knowledge & skills to help yourself and others build Super Habits
Dr. Finn will work with you, to help you acquire the knowledge and skills needed to build and strengthen your own and others Super Habits.
STEP THREE - Create a habit programme to secure new Super Habits
Dr. Finn will help you apply the Tougher Minds proprietary 9 Action Factors change model, and the 200-plus behaviour change rules that power it, to help you create bespoke habit building plans for yourself and others. This will make it easier for you to build sustainable new coaching habits, and for your clients/people/team to thrive.
The '9 Action Factors Model' for successful Behaviour Change
How can I use insights from behavioural science to help others build better habits? Why do people do what they do? Providing effective answers to the above questions is not easy. Most efforts to create change are unsuccessful.

To help coaches and leaders achieve successful and sustainable change for themselves and their clients/people/team, Dr. Finn has created the Tougher Minds proprietary 9 Action Factors model. There are more than 200 rules that underpin the model. They make it easier for coaches and leaders to activate all 9 Action Factors and create the desired changes in other's behaviour - helping them to achieve their goals.

Here is an overview of the 9 core areas Dr. Finn will help you to use to unlock your clients/people/team potential: 1) Mindset; 2) Habit Factor; 3) Brain State Optimisation; 4) Personal Motivation; 5) Personal Knowledge and Skills; 6) Community Knowledge and Skills; 7) Social Influence; 8) Rewards and Penalties; 9) Environmental and Digital External Triggers.

Why Book a Call Now?

– Only limited places available

– The price will be going up in the near future

– Dr. Finn will not be personally training Habit Mechanic Coaches forever