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In this podcast Tougher Minds Founder Dr. Jon Finn explains how setting a BIG HAIRY AUDACIOUS GOAL will lead to success in your life and work.

He discusses Georgia Hall, who became only the third British winner of The Women’s British Open Golf since the event became a ‘Major’.

After her victory, she revealed she had indeed set a Big Hairy Audacious Goal to guide and shape her future efforts in her chosen endeavour.

 

Podcast Transcript 

This is the Tougher Minds podcast. In this episode,Dr Jon Finn talks about British Golfer Georgia Hall and her victory and the British women’s open tournament in the summer of 2018. John Discusses how Georgia Hall’s success was the result of deliberate planning on her part. He also explains how we can all benefit from setting ourselves major long term goals and objectives.

Georgia Hall’s British open win was really interesting because after to the press she said it was my goal when I was nine to win the British open, so hoppy this wasn’t an accident. She planned it and when we stepped back from Georgia Hall and look at other successful people, there’s a trend. There was actually a very famous business book written, called, built to last by some Stanford, um, academics, um, what they were looking out or successful businesses in the US or the last hundred years in terms of the stock exchange. And they were looking for businesses who had been at the top of that game for, for a long time. And the word they would work this out is they would go back to the early 19 hundreds and then find the emergence of Ford Motor Company, for example, on the stock market and then find a similar car manufacturer.

And these two stocks might have trended about the same level for a while, but at some point the other company disappeared and followed, carried on, and they were looking for what are the, what are the relationships between businesses like Ford, like Coca Cola, like this. And then, um, they found a number of things. These guys are doing a similar one of those is what they’re called, big, hairy, audacious goals. All these businesses, how will the author is shortened to be hugged? They all have be hugged big, a challenging targets they set for themselves often on sandoval things, body was it consistent. And when we bring them up to successful people in other walks of life, it stands up as well. So Rory mcilroy also talked about wanting to win all the marriages as a young, as a young guy, we know the Olympic athletes that planning the, that performance progress out years ahead. About what they’re going to return it. They avail impact games. We know that the Williams sisters, for example, the father planted that progression to become world world tanny superstars and we can see although more recent business examples as well. So the question then is why is it so powerful to set big goals? What do they do?

Goal setting and motivation are connected. The word I would think about motivation. It’s direction and intensity of effort and goals give you something to aim towards. Um, there are a number of reasons that that big girls work. I think if you just dip into a few of them that might be helpful. I think one of them is big goals. Tap into what we call self fulfilling prophecies. Walt Disney famously said, if you can dream it, you can do it and there is a science that shows you are much more likely to be successful if you believe you can do it. Because when you start to set a goal that you believe and you buy into your behaviors aligned behind that goal, you start to act in a way that allows you to achieve that goal. If our goals are very meaningful to us, it’s much more likely that we will achieve them. JK rowling, the author of Harry Potter, which is not only the biggest selling children’s book of all time, but also the biggest, the highest grossing movie franchise of all time, was famously rejected by several publishers and acute rejected nine times. She kept persisting because she had this big goal of becoming a published author and she fulfilled the prophecy. So that’s one reason that big goals of powerful. Another reason

I think big goals are powerful is because by setting a goal, you can see if you’re making progress through it or not, as opposed to just saying, well, I want to be a good golfer. Second, yourself, something very specific to work towards allows you to see progress in a much more um, accurate way. And what we’re starting to understand is that what are the most important things for us to feel well and feel happier is to feel like we are making personal progress in our lives. And to understand that we have to have something to measure where we’re at, where we were at last week to where we’re at now. Measure that. I guess the big goals allow us to do that.

So personal progress and our need for it is a real big reason. I think my big girls are very, very powerful. And again, in the Georgia whole example, last year, um, she got close to winning. Winning the opens didn’t quite do it. She saw it. She was making progress. She carried on this year to do that. I mean, she tracks the journey back to I’m 36 handicap or as a nine year old, she can see the journey that she’s made from there to be in this, this, this, uh, open champion. I think the third reason that big goals of powerful is that concrete is belief from some people is that goals actually allow you to reduce stress. Or people think goals are, oh, I can’t set big goals because it’d be too stressful for me. I would argue that it’s most stressful if you don’t have big goals because girls are not set in stone. They are flexible and malleable and actually having something written down when you’re working towards is much more a stress management friendly and something which is very vague and intangible.

If you’ve got something written down and it’s not working out or you don’t feel like you’re making progress towards it, you can change it to go. You can lessen it to actually having goals committed to them, allows you to pivot on them and actually change direction. So I think that’s another reason why they’re powerful and we could go on, but if you want to achieve something in life, make it into what we actually call a phantom story. Working on what, what, what do you want to achieve in the distant future and connected it back to your behaviors today or what you need to start doing maybe differently. He’s a very, very powerful process. Something we get people across our programs to do.

I’d just like to take back briefly to what you talked about, uh, in terms of personal progress, uh, being, being a, uh, a reason that setting goals is powerful. And I understand that some research which shows the importance of this idea of seeing progress and overriding other factors that people might view us as more damaging in the workplace context.

So in the workplace where we’re seeing increased levels of burnout, we often imagine dealing with overload, but too much work maybe, yeah, too much work, maybe also not being an efficient and effective in and doing our work because we’re more structured than ever before. But actually what we also think what we think is a bigger factor than overload in burnout is actually a people feeling stifled. People feeling like they are not making progress in that life’s not overwhelming. So personal progress and sees what a Greek philosophers call Eudaimonia, eudaimonia is about making personal progress is absolutely essential of feeling well in 21st century life. And if you’re not in your life, you don’t feel like you’re making progress in your life, you’re not going to feel particularly well.

And, and just a final point then on your third point about an overarching objectives and the power of them, this idea of pivoting, people might think that slightly contradictory.

Yes, goals are a tool you use to focus your attention on something. It isn’t something you’re know, you’re not committing yourself something to something for the rest of your life is a tool you can use to harness your energies. Our head of education in fact who read history at Cambridge University, actually went to Cambridge to become a journalist and at some point he decided that he didn’t want to be a journalist anymore, he wanted to become a teacher, but having the goal to become a journalist and driven, he’s energies and efforts to get into Cambridge to read history and everything he’d learned along that journey helped him to pivot very quickly into becoming a really successful teacher. So you don’t lose an hour of effort and energy put into something if you have a big goal you’re working towards you probably more like to be efficient and effective with your time.

Because that helps our brain to not just procrastinate on things will actually work towards progressing ourselves and bettering ourselves.

 

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